St. Moritz

Without doubt the poshest sounding of them all. St Moritzzzzz! Sounds so majestic and minty. It even boasts a "champagne climate" (dry air and sunshine to the rest of us). If you're rich, St. Moritz is the place to flaunt your thick furs and expensive cars. You'll also find plenty of high-end boutiques in which to buy yet more stuff. Rub shoulders with the creme de la creme at the Cartier Polo Tournament. This exclusive ski resort is a favourite of Russian billionaires who fly their jets from Moscow to Samedan, then hop in a limo for the short drive (5km) to St. Moritz.

Who to see: Liz Hurley, Ivana Trump and Indian steel baron Lakshmi-Mittal

Apres-ski: Take an after-dinner drink at the Altitude Bar in the Kulm Hotel with live piano music (gentlemen must wear jackets and ties) then double your millions at the Casino St. Moritz in the Kempinski Grand Hotel des Bains.

Where to stay: In a CHF 2,120-per-night suite at the five-star Kulm Hotel on the lake.