Established in 1996 by Nelson Gonzalez and Alex Aguila, Alienware assembles desktops, notebooks, and workstations. According to employees, the Alienware name was chosen because of the founders' fondness for the hit television series The X-Files, hence the theme to their products, with names such as Area-51, Hangar 18 and Aurora.
Initially, Dell maintained its competing XPS line of gaming PCs, often selling computers with the same specifications. The XPS line may have hurt Alienware's market share within its market segment. Due to corporate restructuring in the spring of 2008, the XPS brand was scaled down, and the Desktop line was eliminated leaving only the XPS Notebooks. Product development of gaming PCs was consolidated with Dell's gaming division, with Alienware becoming Dell's premier gaming brand.
On June 2, 2009, The M17x was introduced as the First Alienware/Dell branded system. Alienware now represents the premium performance space in Dell’s consumer family of products. This launch also expands Alienware’s global reach from six to 45 countries.
Wiki Page - Alienware