Concepts

con·cept (knspt)

n.1. A general idea derived or inferred from specific instances or occurrences.2. Something formed in the mind; a thought or notion. See Synonyms at idea.3. A scheme; a plan: "began searching for an agency to handle a new restaurant concept" (ADWEEK).---- [Late Latin conceptus, from Latin, past participle of concipere, to conceive; see conceive.]Ideas, thiughts and notions